Consumer Perceptions towards Unsolicited Advertisements on Social Media

The practice of unsolicited advertisements on social media has grown prevalent. This data article presents 837 US-based users’ consumer perceptions such advertisements. Understanding how consumers perceive advertising is vital to developing effective digital marketing strategies. Data collection was via an online survey adopting multi-measurement items from extant studies for reliability and validity. showed high internal consistency with Cronbach’s alpha testing, confirmatory factor analysis (CFA) found the measurement model valid. Goodness-of-fit indices a good fit data. Finally, convergent discriminant validity confirmed using composite reliability, average variance extracted (AVE), correlations among constructs. Further research may utilise inferential techniques add our understanding media.